Case Study: Bank of America achieves earned audience attention and increased awareness of its Cash Rewards card with Sharethrough

Bank of America Earned Attention with Money-Saving Tips

Bank of America wanted to raise awareness that its Cash Rewards card gives 3% cash back on gas and 2% on groceries, and sought a more engaging alternative to repeated TV spots. Sharethrough helped by deploying short-form video creative—including influencer-led, text/captioned and social-friendly ads—targeted at millennials and high‑household‑income audiences to earn attention rather than interrupt viewers.

Sharethrough’s solution centered on snackable money‑saving tip videos that complemented the brand message and ran in native video placements. The campaign succeeded in earning audience attention and advancing the awareness goal among the intended segments, demonstrating Sharethrough’s ability to drive engagement through short‑form, social-style video formats.

Bank of America