Sharethrough
113 Case Studies
A Sharethrough Case Study
Avanir Pharmaceuticals sought to drive awareness and educate men and women about a new migraine treatment. To meet this goal, Avanir partnered with Sharethrough and used banner-to-native creative and site-content native ad formats to reach and inform consumers.
Sharethrough implemented native banner units that directed consumers straight to Avanir’s site so users could learn more about the treatment. The Sharethrough campaign achieved its awareness objective by driving engaged traffic to Avanir Pharmaceuticals’ online content and improving visibility for the new drug.