Case Study: AT&T achieves 2.9x‑benchmark CTR and heightened upper‑funnel awareness with Sharethrough

AT&T Drives Upper Funnel Awareness For Business LOB

AT&T partnered with Sharethrough to drive upper-funnel awareness for its AT&T Business line of business. Using Sharethrough’s Native Display format and a custom Sharethrough Deal ID, the campaign targeted Tech Enthusiasts through contextual alignment to drive quality site traffic to the Business Internet Plans landing page.

Sharethrough delivered native placements with weekly optimizations via IAB Digital Interest targeting and DSP Xandr, meeting the campaign’s awareness and CTR goals. The effort produced a CTR 2.9x higher than benchmark and viewability that significantly exceeded benchmark, driving measurable, high-quality traffic for AT&T.

AT&T