Case Study: Astellas drives qualified traffic with Sharethrough Native Display

Astellas Uses Native Display to Drive Qualified Traffic to Site

Astellas, a health brand, wanted to drive qualified audiences to its site for MYRBETRIQ® and encourage engagement with educational tools about identifying symptoms of overactive bladder. The challenge was to reach the right people and generate efficient traffic with a strong cost-per-acquisition goal.

Sharethrough delivered an unbranded Native Display campaign using third-party audience segments and native ad formats to support Astellas’ CTR and direct response goals. The campaign performed well on CPA, with Sharethrough identified as a top performer in driving qualified traffic to the site.

Astellas