Case Study: Amazon Fire TV achieves higher awareness and video completion rates while cutting CPMs with Sharethrough

Amazon Fire TV Showcases Its Solutions That Help Elevate The Streaming Experience

Amazon wanted to raise awareness of the breadth of content and voice capabilities of the Amazon Fire TV Stick among influential, tech‑savvy Geeks and Cord‑Cutting audiences (Millennials). Because these audiences were unlikely to engage with standard pre‑roll alone, Amazon partnered with Sharethrough and used Sharethrough Video to earn attention and surface headlines that increased awareness.

Sharethrough implemented native video placements (TV/pre‑roll and short‑form video) focused on attention and headline-driven messaging. The campaign exceeded benchmarks for completion rates and awareness and delivered CPMs and CPCVs well below goals, helping Amazon hit its awareness and video‑view objectives.

Amazon