Case Study: Alka Seltzer achieves improved video performance and efficiency with Sharethrough

Alka Seltzer targets Sharethrough Deal ID to Boost Performance

Alka Seltzer needed to boost the performance of its existing video assets and maintain an always-on presence to reach in-market consumers. To solve this, the brand targeted Sharethrough Deal ID and leveraged Sharethrough’s video supply, using 3rd‑party audience segments to focus delivery and drive efficiency.

Sharethrough ran Alka Seltzer’s standard video creative across its exchange as an always‑on strategy, using Deal ID targeting and 3rd‑party audiences. The Sharethrough solution delivered on campaign goals—improving CPM and VCR while meeting audience KPIs—and notably increased efficiency and overall video performance.

Alka Seltzer