Case Study: Airbnb achieves mass awareness for Trips launch with Sharethrough

Airbnb Amplifies Both PR and Video to Create Mass Awareness

Airbnb sought to generate buzz for its new Trips product around a keynote announcement and major PR push. Sharethrough ran a two-pronged native campaign—distributing the Trips video across relevant channels and amplifying multiple PR pieces in the U.S., London and Sydney—targeting millennials to raise awareness for the product launch.

Sharethrough’s combined video distribution and PR amplification created broad awareness and excitement for Airbnb Trips, supporting the launch across key markets and formats. By using native ad placements and PR creative to reach targeted millennial audiences, Sharethrough helped Airbnb meet its campaign goal of mass awareness and engagement for the new hosted experiences.

Airbnb