Case Study: ABC achieves increased tune-in to the Ten Days in the Valley series premiere with Sharethrough

ABC Generated Tune-In to the Series Premiere of Ten Days in the Valley

ABC partnered with Sharethrough to boost viewership for its new series Ten Days in the Valley. Facing the challenge of driving tune-in among core ABC audiences and fans of mystery/thrillers, Sharethrough ran a short-form video campaign—distributing 15 character-driven storytelling videos via video/TV pre-roll placements to target audiences (Millennials, Moms, Women, Men).

Sharethrough’s solution focused on targeted distribution and video creative to raise awareness, drive video views and promote the series premiere; the campaign generated tune-in to the premiere and met its goals around product launch and tentpole awareness. The case study reports improved awareness and video engagement from Sharethrough’s effort, though specific numerical results were not disclosed.

ABC