Case Study: ServiceNow boosts RiseUp engagement with Seymourpowell’s AI-powered immersive experience

ServiceNow drives 2,000+ event interactions with Seymourpowell

Seymourpowell partnered with ServiceNow, a leading SaaS company, to address the challenge of creating a captivating and immersive experience for the launch of its RiseUp program at the Knowledge 2024 event. The goal was to inspire attendees to engage with the initiative, which aims to skill one million people, by motivating them to start their own career development journey.

To meet this challenge, Seymourpowell designed a generative AI-powered experience where visitors took a personalized quiz to generate a unique visual avatar, displayed on large video walls. The solution included a bespoke tactile controller and a printed takeaway of the avatar. This approach successfully generated over 2,000 interactions, engaging more than 10% of event attendees, and significantly exceeded sign-up KPIs for the RiseUp program, making it a highlight of the event.

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