Case Study: Inception Group achieves 20% increase in online bookings across 9 venues with SevenRooms

How Inception Group Increased Online Bookings by 20% Across 9 Venues

Inception Group, operator of immersive London venues like Cahoots and Mr. Fogg’s, needed a more sophisticated reservations and guest-management system after its previous UK provider proved slow, poorly integrated, and hard to support. The team selected SevenRooms for a turnkey reservation, seating and guest-management platform with POS integration and white‑labeled online booking to unify operations across venues and give staff 24/7 access to guest history and preferences.

SevenRooms rolled out its open platform and integrations to 86 users across nine properties, cutting a typical three‑month rollout to three weeks and enabling GDPR‑compliant guest data sharing for cross‑marketing. The implementation delivered measurable impact: a 20% month‑over‑month increase in online bookings, higher spend per online party versus walk‑ins, elimination of per‑cover vendor fees, and smoother centralised operations—results the Inception Group credits to SevenRooms’ platform and support.

Inception Group

Alice Wilson

Sr. Business Development Manager