Case Study: In Good Company achieves 400% marketing database growth and 68% higher email open rates with SevenRooms

How In Good Company Grew their Marketing Database by 400%

In Good Company (IGC), an eight-location hospitality group, struggled to deliver personalized experiences and coordinate marketing because guest data was siloed across OpenTable, Excel and paper. IGC adopted SevenRooms’ reservation, seating and guest management platform — including its white‑label reservation widget — to centralize profiles and capture guest emails and preferences across all venues.

Using SevenRooms, IGC built a unified guest database with enterprise tag management and POS integration to track visit history, itemized orders and guest preferences, enabling hyper-targeted lists and campaigns. As a result of SevenRooms’ platform, IGC grew its marketing database by 400% and increased email open rates by 68%, while staff gained instant VIP and order insights to deliver more personalized, proactive service.

In Good Company

Rob McGovern

Director of F&B