Case Study: Altamarea Group achieves 300% increase in brand-direct bookings and cuts third-party fees by over 50% with SevenRooms

Altamarea Group uses SevenRooms Across 8 Restaurants Reducing Third Party Fees by Over 50%

Altamarea Group, a multi‑Michelin‑star hospitality group led by chef Michael White, was struggling with siloed guest data, high third‑party booking fees, and outdated tools that limited marketing, reporting, and operations. To own guest relationships and boost profitability, Altamarea selected SevenRooms as its reservation, seating, and guest‑management platform.

SevenRooms implemented a white‑labeled reservation widget, POS integration, two‑way SMS, and Events/Experiences across eight restaurants, preserving prior data and training staff quickly. The SevenRooms rollout drove a 300% increase in brand‑direct bookings, now delivers 40% of reservations from venue websites, filled 80% of event tickets in the week before events, and cut third‑party fees by over 50%, while improving real‑time reporting and operational efficiency.

Altamarea Group

Jonna Gerlich

Managing Director of Marketing & Sales