Case Study: Solotel achieves higher revenue and guest retention with SevenRooms

How Data Consolidation Skyrocketed Solotel’s Revenue Across 26 Venues

Solotel, which operates more than 26 pubs, bars, restaurants, and hotels across Australia, needed a better way to consolidate guest and venue data across a complex tech stack. Before SevenRooms, the team relied on manual data exports and lacked a central database, making it difficult to understand customer behavior, run targeted marketing, and improve guest experiences.

SevenRooms implemented an all-in-one CRM, reservation, and marketing solution that centralized data, enabled guest profiling and segmentation, and automated personalized campaigns and reporting. The results included faster decision-making, stronger loyalty and retention, and measurable revenue gains: upsells across 10 venues produced over AUD 120,000 in incremental revenue in the first half of 2023, and a birthday campaign drove 787 covers and more than AUD 125,000 in revenue.

Solotel

Robert Squillacioti

Chief Marketing Officer