Case Study: Groot Hospitality scales marketing and guest engagement with SevenRooms

Inside Groot Hospitality’s Marketing Strategy to Scale with Less Tech, Not More

Groot Hospitality, the team behind Miami venues like Komodo, Casadonna and LIV nightclub, needed a way to scale its guest experience and marketing across 10+ locations without adding more tech. The company relied on SevenRooms for reservations, CRM, operations, marketing, events and guest engagement, and wanted to reduce dependence on separate tools like Mailchimp.

SevenRooms helped Groot bring email marketing in-house and centralize campaigns, guest data and operations in one platform. As a result, Groot cut about $10,000 per month in Mailchimp costs while still sending millions of emails, and gained the ability to track reservations by campaign, segment audiences and deliver more personalized marketing at scale.

Groot Hospitality

Gideon Amelkin

Marketing Director