Case Study: Green Rock Tap & Grill achieves 30% higher weekly revenue with SevenRooms

How Green Rock Tap & Grill Increased Weekly Revenue by 30%

Green Rock Tap & Grill, a neighborhood tavern-style bar and restaurant in Hoboken, NJ, needed a way to adapt its business during the pandemic as indoor dining was restricted. Working with SevenRooms, the customer looked for a solution that could maximize revenue, manage reservations more efficiently, and support its shift from standing-room nightlife to seated outdoor dining with table minimums.

SevenRooms implemented booking prepayments, a white-labeled reservation widget, and POS-integrated reservation and table management. This helped Green Rock collect money upfront for every seat, streamline staffing, and improve guest communication through direct bookings from Instagram. The result was a 30% increase in average weekly sales versus 2019 and about $45K in prepaid revenue generated weekly, while also strengthening its brand image.

Green Rock Tap & Grill

Brandon Bovino

Operating Partner