Case Study: Balance Hospitality Group drives $1.3M in revenue with SevenRooms Email Marketing

How Balance Hospitality Group Drove $1.3M Across 3 Venues With Email Marketing

Balance Hospitality Group, a three-venue restaurant group in Greenwich, Connecticut, wanted to better connect with guests and drive more reservations through targeted marketing. The team had been using multiple tools, but all of their guest data already lived in SevenRooms, making it hard to streamline campaigns and personalize outreach across MŌLÌ, Hinoki, and Miku.

Balance Hospitality Group implemented SevenRooms’ integrated Reservation, CRM, and Email Marketing solution to send highly targeted campaigns based on guest profiles, VIP status, and dining behavior. Using SevenRooms, the team generated over $1.3M and 18,000 covers in 18 months, with an average open rate of 59%, showing clear revenue and engagement impact.

Balance Hospitality Group

Filipa Castanheira

Manager and Event Coordinator