Case Study: Gosford RSL Club improves Google reviews and member engagement with SevenRooms

How Gosford RSL Uses Automation and AI to Improve Google Reviews & Member Engagement

Gosford RSL Club, a busy community venue in West Gosford, NSW with 47,000 members and thousands of monthly covers, needed a better way to streamline operations and strengthen guest relationships. After outgrowing Now Book It, the club turned to SevenRooms and its all-in-one CRM, Marketing and Operations platform to improve personalization, member engagement, and review management.

SevenRooms implemented marketing automation, guest feedback workflows, and AI feedback summaries to help Gosford RSL Club send personalized emails, capture issues before they became negative Google reviews, and track campaign performance. The results were strong: automated emails achieved an average 54% open rate and generated $121,380 in revenue in under a year, while proactive feedback collection helped improve the club’s Google score and support service recovery at scale.

Gosford RSL Club

Andrew Strickland

F&B Manager