Case Study: Flat Iron Square achieves £127K in prepayment revenue with SevenRooms

How Flat Iron Square Generated £127K of Prepayment Revenue in 8 Months with SevenRooms

Flat Iron Square, the London food, drink, and entertainment hub, needed a better way to manage reservations, events, and guest flow across multiple venues and concepts. As bookings expanded into the beer garden and special activations became more frequent, the team turned to SevenRooms for an all-in-one reservation and events management solution.

SevenRooms implemented direct reservations, table management, prepaid events and experiences, and marketing automation to streamline service and drive revenue. The results were strong: Flat Iron Square saved over £44K in cover fees, generated £127K in prepayment revenue in its first 8 months, and drove about 140 additional covers per month from automated follow-up emails.

Flat Iron Square

Layla Doone

Reservations & Booking Manager