Case Study: The Apollo Group achieves $500K AUD incremental revenue with SevenRooms automated emails

The Apollo Group Drives $500K AUD of Incremental Revenue with Automated Emails in First Year

The Apollo Group, a multi-location hospitality group in Sydney and Brisbane, needed a better way to manage high-volume reservations, turn tables faster, and deliver more personalized guest experiences. Before working with SevenRooms, guest feedback and sentiment were handled manually, and their previous system didn’t provide the tools they needed for a more efficient, commission-free reservation and CRM strategy.

SevenRooms implemented a direct reservation platform with AI-powered auto-seating, guest feedback aggregation, CRM capture, and marketing automation. The results were significant: The Apollo Group saved about $1.6M AUD in commission fees over 2.5 years, generated $500K AUD in reservation revenue from automated emails in the first year, and added 182,000 new email addresses to its CRM.

The Apollo Group

Nick Ingall

Operations Manager