Case Study: The Mulberry Group achieves $112K AUD in additional revenue with SevenRooms

The Mulberry Group Generates $112K AUD of Additional Revenue in 5 Months with Email Marketing

The Mulberry Group, a Melbourne hospitality group with restaurants, bars, cafés and a roastery, needed a better way to build repeat visits and deliver more personalised guest experiences. After moving away from OpenTable to SevenRooms, they wanted a platform that would give them full ownership of guest data, stronger marketing capabilities, and more seamless reservations.

SevenRooms implemented commission-free direct bookings, guest data management, feedback aggregation, and targeted Email Marketing and Marketing Automation. The result was $112K AUD in reservation revenue in five months, 33,000 new email addresses added to the CRM, and more than $256K AUD saved in 1.5 years through direct, commission-free covers. Hazel also achieved a 16x ROI over the same period, showing the measurable impact SevenRooms delivered.

The Mulberry Group

Steph Busch

Marketing & Communications Manager