Case Study: Mina Group achieves personalized guest experiences and revenue growth with SevenRooms

Mina Group Leverages Data to Create Personalized Experiences for 3.2 Million Guests and Counting

Mina Group, founded by Chef Michael Mina and operating more than 40 venues across the U.S. and Dubai, wanted to turn first-time diners into regulars while overcoming the limits of third-party booking platforms that prevented them from owning valuable guest data. The hospitality group partnered with SevenRooms and used its Guest Experience & Retention Platform to manage reservations, capture guest information directly, and improve engagement across its diverse restaurant portfolio.

SevenRooms helped Mina Group implement direct commission-free reservations, AI-driven table management, and marketing automation tools that created detailed guest profiles and personalized outreach. The results were significant: Mina Group booked 3.2 million direct covers in four years, built a CRM database of more than 1 million guest profiles, captured 288,000 unique email addresses, and generated $428,000 in incremental revenue from automated marketing emails in 2021.

Mina Group

Ashley Keeney

Director of Administration