Case Study: Tagomago drives AED 598,541 in email revenue with SevenRooms

How Tagomago Hooked 2,400 of Dubai’s Beach Lovers Through Email Marketing

Tagomago, the Dubai restaurant and beach club from Rikas Hospitality Group, needed a better way to stand out in a crowded hospitality market and build long-term guest loyalty beyond one-time visits. To do that, the team turned to SevenRooms’ all-in-one reservation, CRM, and marketing platform, using its Email Marketing solution to make email a direct sales channel.

With SevenRooms, Tagomago created more personalized, experience-led campaigns and tracked the revenue behind each send. From January to September 2024, the venue generated AED 598,541 in revenue and brought in over 2,400 guests, with 775 reservations attributed to email—showing that SevenRooms helped turn guest marketing into measurable bookings and sales.

Tagomago

David Dougall

Marketing Director