Case Study: Nobu London achieves 45X ROI with SevenRooms

Nobu London Old Park Lane Achieves 45X ROI in First 8 Months

Nobu London Old Park Lane, part of the global Nobu hospitality brand, was looking for a way to reduce costly third-party reservation fees, better manage high guest volumes, and create more personalized experiences. The team turned to SevenRooms for a direct, commission-free reservation platform with a white-labelled booking widget, ePOS integration, and marketing automation tools.

SevenRooms helped Nobu London add direct bookings across its website, Reserve with Google, and Instagram, saving over £317K in third-party commission fees in the first eight months and adding nearly 42K new email addresses to its database. Using automated, targeted email campaigns and rich guest profiles, SevenRooms also generated more than £28K in incremental revenue, delivering a 70% open rate and 45X ROI in the first eight months.

Nobu London

Federica D’Incecco

Reservations and Events Manager