Case Study: Pendo boosts sales productivity and deal velocity with SetSail

How Pendo boosted sales productivity and deal velocity with SetSail

Pendo, a provider of a product adoption platform, faced the challenge of scaling its rapidly growing sales team. Their sales leaders needed a way to improve rep productivity, increase deal velocity, and create more consistent customer engagement. To address this, they turned to the vendor SetSail for a solution.

By implementing SetSail, Pendo identified and incentivized 5-6 key sales behaviors, automating tasks and providing data-driven coaching. The solution resulted in significant measurable impacts, including a 30% lift in emails received, a 113% increase in trial-related emails, and a 37% increase in engagement with directors or higher. Most importantly, SetSail helped Pendo achieve higher overall attainment rates and a faster sales rep ramp time by focusing activity on the most qualified deals.

Pendo

Dean Patton

SVP of Americas Sales