Case Study: T-Mobile builds brand advocacy and youth loyalty with Set Creative's Street Movies

T-Mobile boosts brand advocacy with Set Creative’s Street Movies, reaching 6,000 customers

The customer T-Mobile faced the challenge of building loyalty and driving brand consideration among 18-22 year olds. The vendor Set Creative addressed this by creating a community-focused brand activation.

Set Creative's solution was to create the T-Mobile Street Movies, a drive-in movie theatre in Birmingham built from scrap metal and shipping containers. The activation featured interactive screenings and social spaces. The results were highly successful, attracting over 6,000 attendees, making 92% feel more positive about T-Mobile, and reaching an audience of over 20 million per event through media.

T-Mobile