Case Study: Shopify drives buzz for MrBeast’s debut activation with Set Creative

Shopify sells out MrBeast heist pop-up for 3 days with Set Creative

Shopify tasked Set Creative with creating a debut in-person activation for MrBeast's Feastables candy brand. The challenge was to build buzz around the brand and the YouTuber's partnership with Shopify by delivering a pop-up fan experience in NYC that would generate engagement, co-creation, and significant social media hype.

Set Creative developed an immersive scavenger hunt event called "The MrBeast x Shopify HEIST." The activation sold out over three days, attracting over 1,600 attendees and generating massive social media impact, including a TikTok video from MrBeast that amassed over 7 million views. The vendor successfully delivered a unique experience that blended the Shopify, Feastables, and MrBeast brands.

Shopify