Case Study: BMW drives millennial engagement with Set Creative's pop-up store

BMW boosts sales by 33% with Set Creative

BMW needed to excite younger, tech-savvy consumers about the innovative BMW i8, a challenge as this target audience did not frequent traditional car dealerships. The vendor, Set Creative, was tasked with launching the product to this new market.

Set Creative designed a 10-week pop-up store located in a Southern California shopping mall to directly reach the desired audience. The experience-focused space allowed for product customization and was staffed with trained sales associates. This solution by Set Creative was highly successful, attracting 85,000 visitors and increasing BMW sales by 33% in the local market, leading to requests for a more permanent and expanded national roll-out of the concept.

BMW