Case Study: Tailored Brands boosts conversions and margins with Session AI

Tailored Brands boosts conversions with Session AI in 5 clicks

Tailored Brands, a leading American retail holding company specializing in men's apparel, sought to increase conversions on its website while reducing its reliance on broad promotional discounts. To address this challenge, the company partnered with vendor Session AI and implemented its in-session marketing service.

Session AI provided a solution that predicts the likelihood of a purchase for every site visitor within five clicks. This allowed Tailored Brands to target real-time offers only to undecided visitors who needed a nudge to convert, while suppressing unnecessary discounts for likely buyers. This strategy from Session AI directly boosted ROI and conversions, enabling the company to achieve its goal of becoming less promotional and improving profit margins.

Tailored Brands