Case Study: Leading specialty health & wellness retailer achieves $17.7M in annualized margin-positive revenue with Session AI

Specialty Retailer Achieves $17.7M in Annualized New Revenue with AI

Leading Specialty Retailer, a well-known health and wellness retailer facing heavy margin pressure and roughly 75% anonymous site traffic, needed to boost conversions without resorting to deep, margin-eroding discounts. The retailer selected Session AI and its In-Session Marketing platform to convert anonymous visitors in real time without relying on personally identifiable information.

Session AI deployed AI-driven in-session segmentation and targeted real-time offers (including non-discount incentives like gifts with purchase and rewards), lifting sitewide conversion by 4.34% across ~300 million annual unique visits, generating $17.7M in annualized margin-positive revenue and achieving a 48% offer redemption rate. Session AI’s solution increased conversion and protected margins while reducing reliance on sitewide promotions.