Case Study: Leading Footwear Brand Company achieves 20x ROI and 38% conversion lift with Session AI

One of the nation’s most recognizable footwear retailers Projects 20x ROI with in-session marketing

Leading Footwear Brand Company, a billion-dollar footwear retailer, was struggling with a friction-filled ecommerce experience that produced many conversionless sessions and indiscriminate discounting that eroded margins. To better nudge on-the-fence (OTF) shoppers and protect promotions spend, the brand turned to Session AI’s in-session marketing (ISM) and real-time customer experience tools to tailor offers without relying on PII.

Session AI implemented AI-driven in-session marketing to identify OTF visitors (about 1.3M monthly), serve real-time personalized offers and social-proof messaging, and limit discounts only to those who need them. The program delivered a 38% average conversion lift and a 35% average revenue-per-visitor lift for OTF shoppers, generated $200K incremental revenue in one week, and is projected to move 5% on $220M in ecommerce revenue — yielding a 20x ROI for the retailer.