Case Study: National Home & Furniture Retailer achieves 19% lift in revenue per visitor (RPV) and $6.1M incremental revenue with Session AI

National home & furniture retailer Lifts RPV by 19% with in-session marketing

The National Home and Furniture Retailer partnered with Session AI to tackle increasingly anonymous site traffic that was undermining targeted promotions and inflating discount spend. Using Session AI’s in-session marketing (ISM) capabilities, the retailer sought a privacy-first way to segment unknown visitors and protect margins while improving online conversion rates.

Session AI deployed ISM’s real-time clickstream analysis, AI/ML purchase predictions, and session-level segmentation to personalize offers, capture emails, and surface social proof. That approach delivered a 19% average lift in revenue per visitor, $6.1M in attributable incremental revenue, a 67% coupon redemption rate for the on-the-fence segment, and a 10% increase in email capture for the unlikely-to-buy segment.