Case Study: Beyond boosts margins and conversions with Session AI

How Beyond is reimagining its promo strategy with AI

Beyond, Inc., the ecommerce company behind Overstock, Bed Bath & Beyond, Zulily, and buybuy BABY, was struggling to balance competitive discounting with profitability while maintaining a strong customer experience. The company partnered with Session AI and used its behavioral AI/in-session marketing platform to better predict which shoppers were likely to buy and when promotions were actually needed.

With Session AI, Beyond tested withholding coupons from the likely-to-buy segment and instead tailored promotional messaging across the customer journey. The approach delivered a 37% margin improvement during the test period and a 15% average conversion rate lift for the on-the-fence segment, while helping Beyond reduce unnecessary discounts and drive smarter sales.