Case Study: a hardware accessories retailer reduces promotional spending and boosts revenue with Session AI

hardware accessories retailer reduces promotional spending 35% with Session AI

a hardware accessories retailer sought to reduce its substantial spending on online coupons and move away from a reliance on sitewide discounts, which were eroding margins. The company partnered with Session AI and its in-session marketing platform to better understand its site audience and target discounts more effectively.

Session AI implemented a platform that segmented visitors in real-time, allowing the retailer to target only its most persuadable shoppers with specific coupon offers. This solution from Session AI reduced the retailer's overall promotional spending by 35%, drove $9M in incremental revenue in the first year, and generated significant lifts in both conversion rate and revenue per visitor for the targeted segment.