Case Study: Leading Furniture Retailer achieves $2.1M added revenue and major conversion lifts with Session AI

Furniture Retailer Sees $2.1M Added Revenue in First Year

Leading Furniture Retailer faced a major conversion challenge: 99.6% of site traffic was anonymous and intrusive pop-ups were creating friction and poor email capture. The retailer selected Session AI and its in-session marketing platform to predict purchase intent in real time and deliver less-intrusive, targeted messages to each visitor.

Session AI implemented six in-session experiences—social proof/product velocity, price-savings messaging, real-time offers for persuadable visitors, and reserved email capture for unlikely buyers—replacing broad pop-ups with intent-based offers. The results included $2.1M added revenue in year one (including $1M from price messaging and $1.1M from persuadable-visitor offers), a 22.6% CVR lift for targeted persuadables, +18% AOV on upsell offers, a 7% CVR improvement from social proof, and 19,000+ distracting pop-ups kept away from likely buyers.