Case Study: Fortune 500 Automotive Accessories Retailer achieves a projected $5.3M revenue increase and up to 46% conversion lift with Session AI

Fortune 500 Automotive Accessories Retailer Company

Fortune 500 Automotive Accessories Retailer Company was struggling with a sitewide promotion strategy that boosted sales but slashed margins and trained shoppers to wait for discounts — routinely offering 20% off to everyone. To maintain conversions without blanket promotions, the retailer engaged Session AI and its in-session marketing platform (powered by the patented Customer DNA™) to better understand intent during each visit.

Session AI analyzed clickstream behavior in real time and, by the fifth click, identified “on-the-fence” shoppers to receive targeted, real-time offers instead of blanket coupons. The targeted approach delivered a 22% CVR lift for anonymous on-the-fence sessions and a 46% CVR lift for known on-the-fence sessions, allowing the retailer to preserve full-price sales for others and project a $5.3M revenue uplift from the first use case — producing millions in incremental revenue within weeks.