Case Study: HDFC Bank achieves hyper-personalized in-the-moment engagement — doubling CTR and boosting credit-card sign-ups with Session AI

Data Insights Fuel HyperPersonalized Experiences for HDFC Bank

HDFC Bank, India’s largest private bank with millions of digital customers, faced the challenge of cross-selling and up‑selling 100+ products through its digital channels without being intrusive, while ensuring omnichannel personalization, enterprise integration, security, and privacy. To meet these goals, HDFC Bank partnered with Session AI, deploying Session AI’s AI‑powered predictive engagement platform to deliver timely, relevant, in‑moment experiences across mobile apps, web, and other channels.

Session AI implemented continuous, cross‑channel customer intelligence and in‑session interventions driven by machine learning to surface personalized offers and reminders, reducing friction and boosting conversions. The work delivered measurable results for HDFC Bank: 2x higher CTR on Fixed Deposit campaigns, a 3.5% reduction in FD application drop‑off, a 41.3% increase in credit‑card sign‑ups, and a +44 NPS uplift — demonstrating Session AI’s impact on engagement, completion rates, and customer satisfaction.

HDFC Bank

Ravi Santhanam

Chief Marketing Officer