Case Study: Leading Hardware Retailer achieves 35% reduction in promotional spending with Session AI

$11B Retailer Reduces Promotional Spending 35% with Session AI

Leading Hardware Retailer faced rising coupon costs—a nine-figure budget for online coupons—and relied on sitewide 20% discounts that eroded margins and trained customers to wait for promotions. With paid search proving expensive and limited visitor segmentation, the retailer selected Session AI and its in-session marketing platform (with premium support) to reduce overall discounting and target offers in real time.

Session AI deployed its in-session marketing solution on the retailer’s US site, running three targeted shopper experiences that identified “on-the-fence” visitors and served tailored coupons; Session AI proved ROI in under 10 weeks. The best use case produced a 24% lift in conversion and a 17% lift in revenue per visitor for the targeted segment, helping the retailer cut average discounts by 35% and generate $9M in incremental revenue in the first year.