Case Study: American Express improves campaign efficiency and compliance with Sesimi

American Express - Customer Case Study

American Express was facing challenges with slow, costly content development and complex approval processes for its marketing assets, which limited its ability to support merchant co-marketing campaigns. This was hindering their multi-channel strategy and premium brand positioning.

Sesimi implemented its Digital Asset Management and Creative Automation modules, empowering merchants to generate their own compliant assets. This solution provided significant cost savings for American Express by reducing agency reliance, drastically cut regulatory risk, and increased merchant engagement for better campaign outcomes.

American Express