Case Study: a global consumer audio technology company migrates 1.3 million Jira work items to Atlassian Cloud with ServiceRocket and FastShift

Global consumer audio technology company migrates 1.3M Jira work items to Cloud with ServiceRocket

A global consumer audio technology company faced the significant challenge of migrating its heavily customized Jira environment, consisting of 1.3 million work items and over 400 workflows, to Atlassian Cloud. This had to be accomplished without disrupting its engineering and customer support teams and needed to work around a strict, multi-month change freeze. ServiceRocket, working with Atlassian's FastShift program, was engaged to lead this complex, enterprise-scale migration.

ServiceRocket delivered the migration as a fixed-price engagement, employing a structured approach that included extensive discovery, app rationalization, and secure integration updates. The solution involved full staging dry runs and user acceptance testing to ensure a smooth cutover that respected the change freeze. As a result, ServiceRocket successfully migrated the entire 1.3-million-issue estate to Atlassian Cloud with zero data loss, on schedule and on budget. The migration also streamlined the customer's toolset, reducing their enabled apps from 10 to 7 by shifting functionality to native Jira Cloud capabilities.