Case Study: Bel Group achieves faster, standardized emergency response and improved employee safety with ServiceRocket's Safety Officer

Bel Group uses Safety Officer from ServiceRocket To enhance emergency response and reinforce employee safety

Bel Group, the century-old cheese and healthy snacks company behind brands like The Laughing Cow and Babybel, operates more than 30 production sites and some 13,000 employees across dozens of countries. With a widespread manufacturing footprint and sites spread around the world, the company needed a faster, more reliable way to communicate during emergencies—enabling real-time alerts, local adaptability, and better incident intelligence within its primary collaboration channel, Facebook Workplace.

Bel deployed Safety Officer by ServiceRocket, a Workplace-native safety app that delivers targeted alerts, one-click status check-ins, geolocation tracking, one-way broadcasts and centralized post-incident reporting. The solution replaced fragmented local tools, standardized emergency responses, reduced IT overhead, and gave Bel actionable insights to improve safety planning; the app is already live in France, Japan and the U.K., with further rollouts underway.

Bel Group

Louis Lazayres

Digital Project Manager