Case Study: TOP-TOY Group achieves automation and unified project visibility with ServiceNow

TOP-TOY Group - Customer Case Study

TOP-TOY, the largest toy retailer in Northern Europe with 300 stores across six countries and 2,300 employees, faced fragmented tools and manual processes that left IT and project work opaque and error-prone. The company struggled with multiple disconnected systems, spreadsheets for project tracking, and no single system of record or configuration database—problems that hampered automation, collaboration and timely issue resolution, especially ahead of the busy holiday season.

TOP-TOY consolidated its processes on the ServiceNow IT Service Automation Suite, supported by implementation partner Symfoni, standardizing ITIL-based workflows and deploying Project Portfolio Management for company-wide project visibility. After a three-month rollout, the company gained a single system of record, faster, more accurate incident and project handling, on-demand reporting and improved collaboration, with plans to extend automation (CMDB, HR processes and knowledge management) across the business.

TOP-TOY Group

Lars Aagaard Andersen

Project Manager