Case Study: Craft Brew Alliance achieves rapid ITSM modernization and improved collaboration, visibility, and efficiency with ServiceNow

Craft Brew Alliance - Customer Case Study

Craft Brew Alliance (CBA), a regional brewer, faced an urgent need to modernize its help desk with an ITIL‑ready IT service management solution to improve incident and asset handling. They selected ServiceNow to replace legacy processes and accelerate service delivery.

In under two months CBA went live with incident and asset management; since then the IT team has gained better collaboration, transparency, and efficiency. Problem management now gives executives immediate visibility and actionable metrics for strategic decisions, and CBA is moving toward a single, mobile‑ready self‑service portal for IT, facilities, and HR.

Craft Brew Alliance