Case Study: Salesloft increases pipeline capture by 77% with Sequel

Salesloft increases pipeline capture by 77% with Sequel

The customer, Salesloft, an AI-powered revenue orchestration platform, faced challenges scaling its webinar program with its previous provider. The marketing team struggled with tedious manual integration with Marketo, an inability to host webinars on their own website, and limited access to audience engagement data.

By switching to Sequel.io, Salesloft integrated the solution with Marketo to automate data syncing and lead scoring, eliminating hours of manual work. Hosting webinars directly on their website allowed them to capture more engagement data and pipeline. As a result, Sequel helped Salesloft achieve a 77% increase in pipeline capture, a 67% reduction in manual work, and a 75% increase in on-demand views.

Salesloft