Case Study: 6sense drives millions in pipeline with Sequel

6sense drives millions in pipeline with Sequel and 8,600+ webinar registrations

The customer, 6sense, faced the challenge of breaking through the digital noise in B2B marketing to captivate its audience and drive measurable business impact. To achieve this, it partnered with the vendor Sequel to implement an Account-Based Marketing (ABM)-driven webinar series hosted on its own website using Sequel's service.

The solution involved creating a gamified webinar series that functioned as an ongoing ABM touchpoint, targeting high-value accounts with personalized engagement. This strategy, powered by Sequel, resulted in over 8,600 registrations, over 11,000 site-wide page views, and influenced millions in pipeline by generating 14 net-new and 55 influenced opportunities.

6sense