Case Study: Upstart builds pipeline and first meetings with Sendoso

Upstart generates over 50% of first meetings with Sendoso

Upstart, a leading AI-powered lending marketplace, faced the significant challenge of reaching high-level financial executives who were inundated with digital spam. With email open rates at just 2-3%, their traditional outreach was being ignored. They needed a way to cut through the digital noise and get their message directly into the hands of these heavily targeted decision-makers. To solve this, they partnered with the vendor Sendoso.

Using Sendoso's direct mail and gifting platform, Upstart transformed its outreach by placing physical packages at the center of its strategy. The solution included high-quality gifts and real-time delivery alerts via CRM integrations, which provided a natural reason for sales reps to follow up. This approach generated significant results for Upstart, with direct mail campaigns now leading 90% of their outreach and accounting for over 50% of their first meetings with executives. Sendoso enabled them to build a repeatable pipeline engine.

Upstart