Case Study: Tipalti achieves nearly $3M in influenced revenue with Sendoso

Tipalti drives nearly $3M in influenced revenue with Sendoso

Tipalti, an accounts payable software company, faced challenges in scaling and personalizing its account-based marketing outreach. Their previous solution for direct mail was slow and lacked personalization capabilities. They partnered with Sendoso to automate touchpoints and empower their sales development representatives to conduct more effective, one-to-one outreach to high-value prospects.

By integrating Sendoso with 6sense, Tipalti's sales team could send hyper-personalized gifts and door-openers to high-intent accounts identified by intent signals. This solution provided flexibility and autonomy to SDRs, leading to more effective engagement. As a result of using Sendoso, Tipalti influenced nearly $3 million in closed-won revenue and transformed its ABM strategy into a highly successful program.

Tipalti