Case Study: Tipalti achieves 25% lead-to-opportunity conversion with Sendoso

Tipalti Converts 25% of Leads to Opportunities With Sendoso

Tipalti, the end-to-end accounts payable software provider, needed a faster, more personalized ABM sending solution. Account‑Based Marketer Peter Tarrant found their previous tool too slow to ship projects and lacking personalization, and he wanted sales reps to be able to send one‑to‑one packages themselves — so Tipalti implemented Sendoso’s sending platform, using Sendoso warehouse bundle capabilities and its Amazon integration.

Sendoso enabled Tipalti to quickly create custom bundles and let account executives pick personalized Amazon items to send directly, improving speed, relevance, and rep autonomy. Targeting 200 contacts with Sendoso, Tipalti converted 25% of those leads into opportunities and achieved a 10% closed‑won rate.

Tipalti

Peter Tarrant

Account Based Marketer