Case Study: Terminus achieves 20 opportunities, 13% conversion and $412 cost per opportunity with Sendoso

Terminus - Customer Case Study

Terminus, the industry’s first account-based marketing platform, needed a scalable, personalized component for its multi-channel ABM strategy to help SDRs forge stronger connections and improve response rates. They partnered with Sendoso, using Sendoso’s sending platform (including its Amazon and Salesforce integrations) to automate and personalize direct-mail and gift outreach without adding operational overhead.

Sendoso enabled Terminus to send timely, personalized gifts (cupcakes and other perishable items) triggered from Salesforce and tied into multi-channel campaigns, with real-time delivery notifications for timely follow-up. The program sent 150 emails and cupcakes, generated 20 opportunities (a 13% conversion rate) and produced a $412 cost to acquire an opportunity, making Sendoso Terminus’s best-performing marketing channel.

Terminus

Torrey Dye

Director of ABM and Demand Generation