Case Study: Lacework achieves 80% reduction in manual work and 4X campaign scale with Sendoso

Reducing Manual Work by 80%

Lacework, a Santa Clara–based cloud security company of about 150 employees, faced a time-consuming, manual process for direct mail and incentive-driven outreach that limited campaign scale. To streamline fulfillment and scale ABM and SDR-driven sends, Lacework adopted Sendoso — including Sendoso Choice and integrations with Amazon and Salesforce — to centralize eGifts, direct mail, and bulk fulfillment.

Sendoso automated gifting and fulfillment for campaigns like “Block the Noise” and virtual “Lunchinars,” enabling immediate, trackable sends that freed up marketing and sales time. The result: an 80% reduction in time spent on direct mail, a 4X increase in batch-send scale, registration-to-attendance rates over 50% for virtual events, and roughly 21% of Lacework’s 2020 closed-won deals included a Sendoso touch.

Lacework

Amy Vosters

Senior Marketing Campaign Manager