Case Study: PubNub achieves 32% lift in webinar registrations and improved outreach while donating to local charities with Sendoso eGifts

PubNub Leverages Sendoso eGifts to Donate to Local Charities

PubNub, a real-time communication platform, needed a way to shift its marketing from selling to giving during the pandemic and to support customers and communities while still driving engagement. To do this, PubNub turned to Sendoso and its Charity Choice eGift options to reallocate ABM funds toward donations and relief for webinar registrants and prospects.

Using Sendoso’s platform—Charity Choice eGifts plus Amazon and Uber Eats credits—PubNub quickly set up targeted touches, submitted over 120 donations, and refocused SDR outreach from “coffee on us” to “donations in your name.” The Sendoso-enabled program boosted webinar registrations by 32%, improved response rates by 14%, and helped PubNub direct marketing dollars toward local charities and immediate customer needs.

PubNub

Julia Hartwig

Director of Demand Generation